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A simpler Amplitude alternative.
Amplitude is enterprise product analytics: powerful cohorts and behavioral charts that need instrumentation and training. For website analytics with revenue context, OpenRevenue gets you answers the same day.
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$9/moAmplitude
Free*OpenRevenue
< 1 KBAmplitude
~60 KBOpenRevenue
10K+Amplitude
50k*| OpenRevenue | Amplitude | |
|---|---|---|
AI AssistantAsk questions about your traffic in plain words and get instant answers with charts. | ||
Weekly digest reportA summary of visitors, top sources, and trends delivered to your inbox every week. | ||
Unlimited websitesTrack every site you own under one account, with no per-website fees. | ||
Real-time analyticsWatch active visitors, pageviews, and countries update live, second by second. | ||
GDPR-friendly trackingPrivacy-friendly web analytics that stores no personal data about your visitors. | ||
Cookieless trackingNo tracking cookies means no cookie consent banner on your website. | ||
Funnel analysisMap your conversion steps and see exactly where visitors drop off. | ||
Visitor-level dataFollow individual visitor journeys from first pageview to conversion. | ||
Identify usersConnect sessions to your own user IDs to recognize logged-in customers. | ||
API accessQuery stats, pages, referrers, and countries programmatically over a REST API. | ||
Starting priceThe monthly price of the entry paid plan. | $9/mo | Free* |
Script sizeThe weight of the tracking snippet your visitors download. Lighter keeps pages fast. | < 1 KB | ~60 KB |
Events includedMonthly pageviews and custom events included in the starting plan. | 10K+ | 50k* |
* Competitor details are simplified for quick comparison and may vary by setup, account configuration, and plan.
Everything you get with OpenRevenue
Traffic, visitor journeys, revenue, and performance in one dashboard your whole team can read.
Revenue Attribution
Connect every sale back to the page, source, and campaign that earned it, so you know exactly where to invest.
Explore revenue attributionVisitor Profile
Follow each visitor from first click to conversion, with full journeys, sessions, and the moments that mattered.
See a live profileNo cookie banners
OpenRevenue is cookieless and privacy-friendly by default. No consent banners and GDPR-compliant out of the box.
Go cookielessMonitor traffic from AI tools
See how much traffic ChatGPT,
Claude,
Perplexity and other AI assistants send your way.
Global Audience Insights
See the countries, cities, and channels your audience arrives from, and spot new markets as they emerge.
Watch traffic livePerformance
Track Core Web Vitals on every real page load and catch slow pages before they cost you visitors.
Check your vitalsExperience score
Funnels
Map the steps that matter, see exactly where visitors drop off, and fix the leaks that cost you conversions.
Find your drop-offsAI Assistant
Ask questions about your traffic in plain words and get instant answers, charts, and filters built for you.
Ask your data anything
Ready when you are.
Ask anything about your traffic, or start with one of these.
OpenRevenue vs Amplitude, in detail
The substance behind the checkmarks, one topic at a time.
Built for product teams vs built for websites
Amplitude shines at in-product behavioral analytics: cohorts, retention curves, and experiment analysis on carefully instrumented events.
OpenRevenue is built for understanding your website: where visitors come from, what they read, where they drop off, and what makes you money. It works from one script tag, no instrumentation plan needed.
Pricing
Amplitude has a free tier, then jumps toward enterprise contracts with per-MTU or per-event pricing that takes a spreadsheet to forecast.
OpenRevenue is one usage-based plan from $9 per month with every feature at every tier. You always know what next month costs.
Complexity
Amplitude assumes an analyst mindset: charts are composed, events need governance, and onboarding a marketer takes training.
OpenRevenue is a dashboard anyone reads at a glance, with an AI assistant for the questions that used to need an analyst.
Privacy
Amplitude is built around identified user tracking, which brings consent obligations along with it.
OpenRevenue avoids marketing cookies and stores no advertising profiles by default. Whether you need a consent UI still depends on your jurisdiction and what other scripts you load.
Script weight
Amplitude's browser SDK weighs tens of kilobytes before you add plugins, a real cost on content and marketing pages.
OpenRevenue's tracker is under 1 KB and the dashboard includes Core Web Vitals from your real visitors, so you see what speed costs you.
Support
Amplitude support scales with your contract: community for free plans, CSMs for enterprise.
OpenRevenue support comes from the team building the product, for every plan, with priority support on paid tiers.
What changes after moving from Amplitude
Data without instrumentation
Pageviews, sources, and countries flow in from one script tag. No tracking plan required.
Funnels in minutes
Conversion funnels are built in the dashboard, not in a taxonomy workshop.
Marketing meets revenue
Revenue attribution ties channels to sales, giving growth decisions a number to stand on.
How to choose between Amplitude and OpenRevenue
Choose Amplitude if you run deep in-product behavioral analysis with a data team to design and maintain the tracking plan.
Choose OpenRevenue if you want website analytics, funnels, and revenue answers without instrumentation projects.
Choose Amplitude if...
- You need enterprise cohort and retention analysis.
- A data team owns your tracking plan.
- In-product behavior matters more than web traffic.
Choose OpenRevenue if...
- You want answers on day one, not after instrumentation.
- You need marketing and revenue context, not just product events.
- You want privacy-friendly, cookieless tracking.
- You value simple usage pricing over enterprise contracts.
Fast migration plan
- 1Add the OpenRevenue script to your site.
- 2Recreate your key conversion events in OpenRevenue.
- 3Run both tools briefly, then finalize the switch.
Questions about setup or migrating?
Reach out at support@openrevenue.com and we will help you move over. Done-for-you setup and migration help is included.
Frequently asked questions
Enterprise insight.Indie effort.
Understand traffic, conversion, and revenue without a data team, a taxonomy project, or a sales call.