Blog
Product updates, practical guides, and privacy-friendly measurement ideas.
Reignat is now OpenRevenue
We're renaming Reignat to OpenRevenue — same product, same data, a clearer name for revenue-first analytics.
What is cookieless analytics?
Cookieless analytics measures traffic without marketing cookies. Here is how it works, what it can and cannot see, and why teams switch from GA4.
The best analytics for agencies in 2026
Agencies need multi-site analytics and shareable client reporting. Compare Reignat, Fathom, Plausible, and Umami on pricing, sharing, and setup speed.
The best analytics for bloggers in 2026
Bloggers need simple, cookieless analytics for reads and referrers. Compare Reignat, Plausible, Umami, and Simple Analytics on price and simplicity.
The best analytics for ecommerce in 2026
Ecommerce analytics has to connect a sale to the campaign that drove it. Compare Reignat, Plausible, Fathom, and Matomo on revenue and conversion tracking.
The best analytics for marketers in 2026
Marketers need campaign attribution and revenue by channel. Compare Reignat, Plausible, Fathom, and Matomo on UTMs, funnels, and revenue.
The best analytics for Next.js in 2026
Best privacy-first analytics for Next.js: Reignat, Plausible, Umami, and Fathom — App Router setup, SPA pageviews, and cookieless tracking.
The best analytics for React apps in 2026
React SPAs need analytics that tracks client-side route changes. Compare Reignat, Plausible, Umami, and Fathom for cookieless SPA tracking.
The best analytics for SaaS in 2026
SaaS analytics has to follow a visitor from first touch to paying customer. Compare Reignat, Plausible, Fathom, and Umami on funnels, revenue, and journeys.
The best analytics for small business in 2026
Small businesses need analytics that is cheap, simple, and light on legal review. Compare Reignat, Plausible, Umami, and Simple Analytics.
The best analytics for startups in 2026
Startups need analytics that is cheap, cookieless, and shows what earns. Compare Reignat, Plausible, Umami, and Fathom on price and time-to-value.
The best analytics for WordPress in 2026
Best privacy-first analytics for WordPress: Reignat, Plausible, Matomo, and Fathom — snippet or plugin setup, cookies, and depth.
The best cookieless analytics tools in 2026
Cookieless analytics tools measure traffic without marketing cookies. Compare Reignat, Plausible, Fathom, Umami, and Simple Analytics on price, meters, and depth.
The best Fathom Analytics alternatives in 2026
Five Fathom alternatives compared: Reignat, Plausible, Umami, Simple Analytics, and Matomo — entry price, journeys, self-hosting, and multi-site trade-offs.
The best Google Analytics alternatives in 2026
Seven Google Analytics alternatives compared on price, privacy, meters, and depth: Reignat, Plausible, Fathom, Umami, Simple Analytics, DataFast, and Matomo.
The best Matomo alternatives in 2026
Five lighter Matomo alternatives: Reignat, Plausible, Umami, Fathom, and Simple Analytics — when you want less weight than self-hosted GA-depth.
The best open-source analytics tools in 2026
Open-source web analytics you can audit and self-host: Umami, Matomo, Plausible CE, and Fathom Lite — plus when a managed tool like Reignat is the better fit.
The best Plausible alternatives in 2026
Five Plausible alternatives compared: Reignat, Fathom, Umami, Simple Analytics, and Matomo — when to stay, when to switch, and what you gain on revenue and journeys.
Do I need a cookie consent banner?
Whether you need a cookie consent banner depends on non-essential cookies and local rules. Here is a simple decision path — and how cookieless analytics helps.
First-party vs third-party analytics
First-party analytics keeps more control on your domain; third-party loads from an external service. Here is why it matters for privacy, accuracy, and blockers.
GDPR-compliant analytics: tools that need no cookie banner
Privacy-first analytics tools that avoid marketing cookies can remove analytics consent prompts. Compare Reignat, Plausible, Fathom, Umami, and Simple Analytics.
Google Analytics vs Fathom (2026)
GA4 versus Fathom on price, privacy, cookies, and sites — and where Reignat fits for privacy plus revenue attribution.
Google Analytics vs Plausible (2026)
GA4 versus Plausible on price, privacy, cookies, and depth — and where Reignat fits for teams that want privacy without giving up revenue.
How to set up a conversion funnel
Build a conversion funnel: choose the goal, define ordered steps as pages and events, then read drop-off to find what to fix.
How to switch from Google Analytics to a privacy-first tool
A practical cutover plan: run both in parallel, map conversions, connect revenue, then drop GA4 and the cookie banner friction that came with it.
How to track custom events in web analytics
Track signups, purchases, and clicks in privacy-first analytics with data attributes, no-code rules, or a one-line JavaScript call.
How to track revenue with Stripe in your analytics
Connect Stripe to privacy-first analytics so each payment attributes back to the visit, page, and campaign — without bolting on a second product-analytics stack.
Is Google Analytics GDPR compliant?
Whether GA4 is GDPR compliant depends on configuration, consent, and transfers. Here is the practical picture — and how cookieless analytics sidesteps most of the pain.
Pageviews vs sessions: what's the difference?
Pageviews count every page load; sessions count visits. Here is the difference, how sessions start and end, and which metric to use.
Plausible vs Fathom (2026)
Plausible versus Fathom on price, metering, sites, and self-hosting — with Reignat as the option that adds revenue attribution and journeys.
Plausible vs Fathom vs Simple Analytics (2026)
Side-by-side of three well-known privacy-first tools on price, metering, self-hosting, and depth — with Reignat for revenue attribution.
The privacy-first analytics guide
A complete guide to privacy-first web analytics: why teams leave GA4, how cookieless tracking works, GDPR basics, metrics that matter, and how to choose a tool.
Umami vs Plausible (2026)
Umami versus Plausible on price, metering, self-hosting, and licence — two cookieless tools, with Reignat for revenue attribution.
What are unique visitors?
Unique visitors count distinct people in a period. Here is how that differs from pageviews and sessions — and how cookieless tools approximate it.
What is bounce rate?
Bounce rate is the share of visits with a single page and no further interaction. Here is how it is calculated — and why GA4 changed the story.
What is a conversion funnel?
A conversion funnel is the ordered path toward a goal, with drop-off measured at each step. Here is how to read one and what to fix.
What is an engaged session?
An engaged session is GA4's replacement lens for bounce: a visit with meaningful activity. Here is the definition and how to use it.
What is event tracking?
Event tracking records actions beyond pageviews — clicks, signups, purchases. Here is how events differ from pages and how event-based analytics works.
What is referral traffic?
Referral traffic arrives via links on other websites — not search, ads, or typed URLs. Here is how to read it and avoid dark referral noise.
What is revenue attribution?
Revenue attribution ties each payment back to the visit, page, and traffic source that produced it — so you see what earns, not just what gets traffic.
What is session duration?
Session duration is how long a visit lasts. Here is how it is measured, why the last page is tricky, and what GA4 changed.
What is UTM tracking?
UTM tracking tags links with source, medium, and campaign parameters so analytics can credit the right channel.
What is web analytics?
Web analytics is the measurement of website traffic and behaviour. Here are the core metrics — and how privacy-first tools differ from GA4.
Introducing Reignat MCP
Connect Cursor and Claude to your analytics with a hosted MCP server — read stats and manage funnels with the same API key.
GuidesMeet Reignat
Meet Reignat, a modern web analytics platform that helps founders and SaaS teams understand website traffic with real-time analytics.